Looking to launch or upgrade your brand ambassador program? Choosing the right platform is crucial for success. This comprehensive comparison between Social Strudel and Get Roster will help you understand which solution better aligns with your brand’s ambassador marketing goals.
Quick Comparison Table
| Feature | Social Strudel | Get Roster |
| Primary Focus | Comprehensive ambassador marketing platform | Employee advocacy and ambassador management |
| Creator Discovery | Creator Hub with extensive filtering and invitation system | Limited discovery features |
| Group Segmentation | Unlimited custom groups with multi-group assignment | Basic segmentation |
| Activity Management | Diverse activities across multiple social platforms | More limited activity options |
| Mobile Experience | Dedicated iOS and Android apps with push notifications | Web-responsive design |
| Reward System | Points-based gamification with flexible reward options | Basic incentive structure |
| Analytics | Detailed performance and engagement metrics | Limited reporting options |
| Pricing | Flexible plans starting with free tier | Higher starting price point |
Platform Focus and Core Functionality
Social Strudel provides a complete solution for managing brand ambassador programs:
- Ambassador recruitment and relationship management
- Diverse activity creation across multiple social platforms
- Customizable points-based reward system
- Robust group management for targeted campaigns
- Performance tracking and analytics
The platform supports both micro-influencers and everyday brand advocates, making it versatile for various ambassador marketing strategies.
Get Roster began with an emphasis on employee advocacy and has expanded to include some external ambassador features:
- Employee-focused advocacy tools
- More limited external ambassador capabilities
- Less emphasis on creator discovery
- Fewer options for diverse activity types
User Interface and Experience
Social Strudel offers a user-friendly experience with:
- Clean, modern dashboard for brands
- Logical organization of program components
- Intuitive mobile apps for iOS and Android
- Push notifications to keep ambassadors engaged
![Social Strudel’s intuitive dashboard interface]
The platform’s design prioritizes ease of use for both brands managing programs and ambassadors participating in them.
Get Roster provides a functional interface that:
- Focuses on employee advocacy workflows
- Offers less intuitive navigation for ambassador management
- Lacks dedicated mobile apps for ambassadors
- Provides fewer engagement tools
Ambassador Recruitment and Management
Social Strudel makes finding and recruiting ambassadors straightforward:
- Creator Hub for discovering potential ambassadors
- Filtering by platform, demographics, and audience metrics
- Dedicated landing pages and embedded sign-up forms
- Multiple recruitment channels
- Complete ambassador profile management
Brands can build their ambassador community through various channels, including direct invitations, discoverable listings in the Brand Hub, or exclusive recruitment forms.
Get Roster offers fewer options for discovering and recruiting ambassadors:
- More limited ambassador discovery tools
- Fewer recruitment channels
- Primary focus on employee enrollment
- Less comprehensive profile management
Activity Management and Engagement
Social Strudel supports a wide range of ambassador activities:
- Content creation across multiple social platforms (Instagram, TikTok, Facebook, LinkedIn, YouTube, etc.)
- Product reviews and testimonials
- User-generated content campaigns
- Brand mentions and hashtag usage
- Custom activity types
Each activity can have specific point values, frequency limits, and group targeting, giving brands flexibility in how they engage ambassadors.
For example, a home goods brand could create different activities for product styling photos, home tour videos, and product review posts, each targeted to the appropriate ambassador groups.
Get Roster’s activities are more limited in scope:
- Fewer options for creative content campaigns
- Less flexibility in customizing activities
- More focused on simple sharing activities
- Fewer platform integrations
Segmentation and Targeting
Social Strudel provides robust segmentation through its group system:
- Create unlimited custom groups based on any criteria
- Assign ambassadors to multiple groups simultaneously
- Target specific activities and rewards to particular groups
- Track performance by group
This flexibility allows brands to create highly targeted ambassador campaigns. For instance, a skincare brand could segment ambassadors by skin type, content expertise, and geographic location simultaneously.
Get Roster offers more limited segmentation options:
- Less flexible grouping structure
- Fewer targeting capabilities
- More challenging to create multi-dimensional segments
- Primary focus on employee/department segmentation
Reward System and Gamification
Social Strudel motivates ambassadors through a robust rewards system:
- Points-based gamification for all activities
- Customizable rewards at various point levels
- Multiple reward types (products, discounts, cash, experiences)
- Visible progress tracking for ambassadors
This approach creates ongoing engagement, as ambassadors work toward earning points for their preferred rewards.
Get Roster’s reward structure is more limited:
- Less emphasis on points accumulation
- Fewer options for customizing rewards
- Less engaging gamification elements
- More focused on simple incentives
Mobile Experience
Social Strudel prioritizes mobile engagement through:
- Full-featured iOS and Android apps
- Push notifications for new activities and rewards
- In-app submission of content and proof
- Mobile-optimized ambassador experience
This mobile-first approach results in higher ambassador engagement and participation rates.
Get Roster relies primarily on web interfaces:
- No dedicated mobile apps for ambassadors
- Less engaging mobile experience
- Fewer mobile-specific features
- Lower ambassador participation rates as a result
Analytics and Reporting
Social Strudel provides analytics on key aspects of ambassador programs:
- Ambassador performance metrics
- Activity completion rates
- Group performance data
- Points and rewards tracking
- Exportable reports for deeper analysis
Get Roster offers more limited analytics capabilities:
- Basic performance metrics
- Less comprehensive ambassador insights
- Fewer exportable report options
- Less detailed engagement tracking
Pricing Structure
Social Strudel offers transparent, tiered pricing that scales with your program needs:
- Free plan: $0 – Basic features for small programs
- Basic plan: $199/month – Enhanced features for growing programs
- Pro plan: $599/month – Advanced capabilities for established programs
- Enterprise plan: Custom pricing – For large-scale programs with white-labeling
This approach allows brands to start with minimal investment and scale up as their ambassador program grows.
Get Roster typically comes with:
- Higher starting price points
- Less flexible pricing tiers
- No free option for smaller brands
- More costly for growing programs
Implementation and Support
Social Strudel emphasizes ease of implementation:
- Self-service setup option
- Intuitive onboarding process
- Responsive support team
- Comprehensive knowledge base and tutorials
Most brands can have their program up and running within a day.
Get Roster typically requires:
- Longer implementation timeline
- More setup assistance
- Less self-service options
- More complex onboarding process
Real-World Applications
Social Strudel’s flexibility makes it ideal for diverse industries:
- Fashion & Apparel: Manage product showcase campaigns and style inspiration content
- Beauty & Wellness: Coordinate product reviews and tutorial content
- Food & Beverage: Organize recipe creation and product placement content
- Lifestyle Brands: Generate authentic usage scenarios and testimonials
Get Roster is more commonly used for:
- Employee advocacy programs
- Internal brand ambassador initiatives
- Corporate communication amplification
- Less diverse external ambassador programs
The Verdict: Social Strudel Delivers Superior Ambassador Marketing
After comparing key aspects, Social Strudel emerges as the better choice for brands seeking a comprehensive ambassador marketing platform. Its strengths include:
- More robust creator discovery and recruitment tools
- Superior ambassador relationship management
- Advanced segmentation with multi-group assignments
- More diverse activity options across multiple platforms
- Better designed reward system for long-term engagement
- Superior mobile experience through dedicated apps
- More accessible pricing options including a free tier
While Get Roster may work for brands focused specifically on employee advocacy, Social Strudel provides a more complete solution for building and maintaining effective ambassador programs with both internal and external creators.
Ready to transform your ambassador marketing?
Social Strudel provides everything you need to build, manage, and scale an effective ambassador program that drives authentic advocacy and engaging content. With its intuitive interface, comprehensive feature set, and accessible pricing, Social Strudel makes ambassador marketing accessible to brands of all sizes.
For Brands: Start your ambassador program journey by trying Social Strudel for free and experience the difference our platform makes for brands of all sizes.
For Content Creators: Looking for meaningful brand partnerships? Join the Social Strudel creator community and connect with brands seeking authentic voices like yours.
