If you manage an apartment community, you probably know how valuable a great resident experience can be for your bottom line. A happy tenant leads to word-of-mouth referrals, longer leases, and stronger community vibes. But in today’s social-first world, what if you could turn those happy renters into content creators that power your entire marketing strategy?
That’s exactly what apartment communities are doing with Social Strudel. Through the Move-In Moments campaign, they’re transforming daily renter experiences like first-day tours, celebrating new neighbors, or showing off pet-friendly perks into highly shareable, resident-generated content across platforms like Instagram, TikTok, Facebook, and more. The result? Organic visibility, an engaged community, and stronger leasing pipelines.
What Is the “Move-In Moments” Campaign?
The Move-In Moments campaign is all about capturing authentic stories from renters during their first days in a new apartment. When done right, this creates relatable, trust-building social content that prospective tenants love to see — and that your leasing team loves to post.
From a quick Instagram Reel showing off the rooftop lounge to a TikTok walkthrough of the best dog park in the complex, creators and residents become storytellers for your brand. Whether it’s a series of cozy apartment tours or a heartfelt welcome post from existing neighbors, Move-In Moments naturally creates content that resonates and builds a genuine connection with future renters.
Real Examples of Social-Driven Move-In Moments
- Apartment Tour Reels: A new tenant shows off the space with their phone camera while adding fun details like favorite corners or where they plan to hang their art.
- Amenity Spotlights: From rooftop lounges to yoga rooms, amenities become powerful visuals in short-form content. Residents show not just the features, but how they use them.
- Neighbor Welcome Stories: Current residents create posts introducing themselves or saying hello to a new neighbor. These “Welcome Wednesday” posts do wonders for retention and engagement.
- How-To Videos: Think of a video explaining how to submit a service request or book a grill station. These informative posts add value while keeping your brand front and center.
- Community Reviews: Residents write short-form building reviews paired with smiling selfies. On TikTok and Instagram, these informal testimonials outperform text-heavy posts.
From Content To Connections: How Social Strudel Makes It Easy
You might be wondering how to turn everyday renters into creators, or how to track the content they post. That’s where Social Strudel steps in. As the all-in-one creator management platform, it helps apartment brands unlock the power of resident-driven storytelling at scale — with support for all major social platforms including TikTok, Instagram, Facebook, Threads, YouTube Shorts, X, LinkedIn, Pinterest, and Snapchat.
Community-First Creator Campaigns
Using Social Strudel, your team can create structured campaigns that invite residents to participate in specific activities. Move-In Moments is a perfect example. You can set guidelines, provide talking points, or let creators riff with their own authentic voices. The platform tracks every submission and tags according to campaign theme, platform, and property location.
Automated Content Approvals
Once your residents and creators begin posting, you’ll need a simple way to review and approve submissions. Social Strudel has built-in content moderation tools which let your marketing team or property managers quickly approve, suggest edits, or reject content before it goes live — all without the back-and-forth email chains.
Cross-Platform Publishing
With support for 10 major channels, Social Strudel lets you publish community-driven content across multiple platforms from a single dashboard. Want to take a resident’s TikTok and share it on Instagram Reels and Pinterest? One click, done. The system automatically resizes and adjusts for each platform’s specs.
Reward Your Creators
Want more participation? Of course you do. Social Strudel’s integrated rewards system lets you offer rent credit raffles, storage unit upgrades, or branded swag in exchange for finished posts. Everything is tracked and managed automatically so you don’t have to chase receipts or calculate coupons manually.
Why Organic Resident Content Performs Better Than Ads
Paid advertising will always have a place in real estate marketing — but resident-generated content offers something no banner ad can: trust. According to a Nielsen report, 92 percent of consumers trust earned media (like user-generated content) over all forms of paid advertising. For potential renters scrolling through TikTok or checking out apartment tags on Instagram, real stories from real people are the ultimate social proof.
Move-In Moments builds trust at scale. Instead of a polished post from your corporate account, prospects get to see authentic moments of real people living, working, and thriving in your community. That difference translates to higher engagement, more inquiries, and lower acquisition costs
Social Strudel Makes Community Marketing Scalable
Whether you manage a portfolio of buildings or just want to create more buzz around one community, Social Strudel helps your marketing team scale without hiring extra creators or coordinators. Here’s how:
- Content Calendar Integration: Organize campaigns like Move-In Moments alongside property promotions and lease-up pushes.
- Performance Analytics: Track which creators, posts, and platforms drive the most impressions and leasing inquiries.
- Flexible Permissions: Give regional managers, on-site staff, or marketing teams access tailored to their roles.
- Easy Onboarding: Whether it’s a resident posting for fun or an influencer working with rent discounts, Social Strudel has easy sign-up flows for all creator levels.
From Vacant Units to Viral Views
The best part? This isn’t just about branding. It’s about results. Property managers using Social Strudel report lower tenant turnover, faster lease-ups during peak periods, and significantly higher follower counts across social channels. With more visibility comes more leasing inquiries. With more inquiries comes more signed leases.
Your community has untapped marketing talent living in every floor plan. Move-In Moments makes it easy to activate that talent. And with Social Strudel as your platform, you’re not just building community online. You’re building a content machine that drives real-world leasing success.
Brands and Creators, Here’s How To Get Started
Apartment communities are jumping into creator marketing — and the Move-In Moments campaign is just the beginning. From pet day celebrations to balcony makeover reels, Social Strudel helps you transform everyday community life into content that connects.
Brands: Looking to scale your resident ambassador program or give your leasing pipeline a digital boost? Book a demo call and discover how to collaborate with talented local creators and residents using Social Strudel.
Creators: Love showing off your apartment aesthetic, organizing neighborhood dinners, or filming cute pet videos? Sign up here to become a community ambassador and start earning rewards while doing what you love.
Move-In Moments is your new secret weapon for resident retention, online visibility, and social storytelling. With Social Strudel, marketing isn’t just a budget expense. It becomes a community celebration.
