Trade shows are high-energy, high-stakes events where first impressions matter. With hundreds—sometimes thousands—of brands showcasing their latest innovations, it can be a challenge to stand out. But for companies that know how to tap into content, community, and creator partnerships, the results go far beyond foot traffic. This is where Social Strudel comes in. Whether you’re an emerging beauty brand or an industry titan, our platform empowers you to turn your booth into a content-rich, conversation-generating powerhouse.
In this guide, we’ll explore how to use Social Strudel to create a lead magnet path that attracts both attendees and creators. From captivating booth moments to post-show engagement strategies, this is your blueprint to transform fleeting attention into lasting brand affections—all while building a pipeline of potential creators, customers, and collaborators.
Before the Show: Prepping Your Booth to Be Social-Strudel-Ready
Preparation is more than building a killer booth. It’s about making sure that everything you do at the show has content potential. With Social Strudel, brands can plan collaborative efforts with creators before the event even starts. Our platform allows you to identify existing ambassadors or recruit new creators from our growing network. Once connected, you can co-develop content ideas to execute live at the event.
Here are some pre-show steps that integrate beautifully with Social Strudel’s workflow:
- Scouting Local Talent: Use our creator discovery tools to filter influencers attending the same event. Leverage platform filters for Instagram Reels creators or TikTok beauty experts, for example.
- Content Mapping: Plan out which content sequences you’ll want captured. Time-lapses of booth setup, teaser clips, early walkthroughs—these are all opportunities to tell a story before the doors even open.
- Creator Alignment: Schedule on-site collaborations. With Social Strudel’s smart messaging, you can coordinate time slots and deliverables with remote or in-person creators seamlessly.
During the Event: Content in Real-Time, Powered by Creators and Attendees
No brand wants a dull or empty booth. But foot traffic alone doesn’t measure true booth buzz. Smart brands focus on turning booth moments into distributed content. With Social Strudel’s platform integrations—ranging from Instagram Stories to LinkedIn updates—every interaction can become a touchpoint for amplifying your presence online.
Content Opportunities to Maximize With Social Strudel
- Setup Time-Lapse: Show the transformation from empty booth to polished showcase. Schedule a creator or team member to capture a short, vertical time-lapse for Instagram Reels or TikTok.
- Live Demo Clips: Invite creators to film quick product demos at your booth. Use Social Strudel’s pre-approved branding kits to ensure consistency across platform uploads.
- Speaker Quote Cards: If your team is speaking at panels, Social Strudel can auto-generate branded quote card templates to repurpose key takeaways into social-ready content. Share them in near-real time on LinkedIn or Facebook.
- Neighbor Tag Campaigns: Encourage creators to visit neighboring booths and tag them in short interactive content for bonus engagement. This not only introduces new connections but also increases your booth’s visibility across different creator audiences.
- End-of-Day Recaps: Work with creators to produce daily wrap-ups using vertical-first video or carousel formats. Distribute across your Facebook Page, LinkedIn Company Feed, and Stories, keeping non-attendees engaged remotely.
Capture Leads From Every Interaction
The beauty of Social Strudel lies not just in content scheduling but in connectable pathways. Every creator’s post can include lead magnets—a link to your sign-up portal, early-access product, or interest form. Creators using the platform can attach these calls-to-action directly to their posts, allowing their followers to take immediate next steps. Even better, all data is funneled back into your brand’s CRM within Social Strudel’s dashboard.
Using integrations with TikTok, Instagram, and Facebook, leads can be segmented based on their entry point. You’ll know whether they scanned a QR code at the booth, clicked a TikTok bio link, or joined from a LinkedIn post.
Booth Badges and Instant Sign-Up Experiences
Take your lead capture into the physical world by printing QR codes linked to individual campaigns or topical products. Each creator can have their unique QR badge to track influence and engagement. Strudel’s backend tallies creator-driven leads in real time so you can focus on building relationships without getting bogged down in tracking spreadsheets.
After the Event: Extend the Life of Your Booth Buzz
Once the trade show floor closes, the real-game winners are the brands who continue the conversation. Social Strudel makes it simple to roll out post-event content that keeps you top-of-mind while nurturing leads and creator relationships.
- Creator Follow-Ups: Use Strudel’s communication suite to thank each creator and share high-performing content stats. This builds goodwill and lays the foundation for future partnerships.
- Highlight Reels: Auto-curate your best moments from different creators into a single branded compilation. Perfect for YouTube Shorts, LinkedIn Collabs, or reposting to your company blog.
- Lead Magnet Launches: Segment your newly collected leads and roll out bite-sized content campaigns for specific groups. Maybe those who found you via TikTok get limited-time discounts while LinkedIn followers receive whitepaper guides or product playbooks.
Real Results with Social Strudel
Many beauty brands and lifestyle companies use Social Strudel to power their most successful trade show campaigns. By linking creators, content, and CRM, our platform ensures that every moment at your booth is working overtime behind the scenes. Whether it’s driving sales, signing new creators, or growing your audience base across platforms, the end result is the same: growth amplified by strategy and execution.
Ready to Create Buzz that Lasts Beyond the Booth?
Whether you’re a brand looking to supercharge your ambassador program or a creator ready to join top beauty campaigns, Social Strudel gives you the tools to turn event moments into long-term momentum.
Brands: Looking to expand your ambassador program? Book a demo call to discover and collaborate with talented cosmetic ambassadors.
Creators: Ready to become a cosmetic ambassador? Sign up here to start your journey with top beauty brands.
