Credit unions are more than just financial institutions. They are the heartbeat of communities, supporting members through life’s milestones and offering accessible banking solutions with a personal touch. With more members seeking authenticity in their brand interactions, credit unions have an incredible opportunity to highlight their human side on social media.
This is where Social Strudel comes into play.
Social Strudel helps credit unions and community banks harness the voices of their members and staff through authentic content shared across the top 10 social media platforms, including:
- TikTok
- YouTube
- X (formerly Twitter)
- Snapchat
- YouTube Shorts
With a focus on user-generated content (UGC), Social Strudel helps credit unions showcase what truly matters: people helping people.
Real Stories, Real Impact: Member Moments Worth Sharing
One of the most powerful ways a credit union can build trust is by sharing real stories from real members. Social Strudel makes it easy to launch community-focused campaigns that highlight genuine member wins. Here’s how:
Savings Goal Milestones: Capture the Journey
Everyone loves a good success story—especially one that involves achieving financial goals. Imagine sharing a short Instagram Reel of a member who finally saved up for their first home or used a children’s savings account to help their kid buy their first bicycle.
Using Social Strudel, your team can source and manage this kind of content from members who genuinely want to share their wins. These member testimonials can be rewarded with points, discounts or spotlights—boosting morale and creating viral-worthy content along the way.
Branch Team Shoutouts: Highlight the Heart of Your Organization
Nothing says community-first like giving the branch staff a moment in the spotlight. Whether Linda from the River Park branch went the extra mile to help someone open their first checking account, or the Uptown location hosted a financial literacy fair for students—these stories are worth telling.
Social Strudel allows you to tag branches and employees in stories across platforms, giving well-deserved recognition while simultaneously strengthening your internal culture. Plus, it shows potential members how well you take care of your own.
Make Every Initiative Count: Showcasing Community Grants and Programs
Your credit union probably gives back in big ways—whether through scholarship programs, business grants, food drives or holiday donation events. But are you showcasing those initiatives where people will actually see them?
With Social Strudel, your marketing team can easily coordinate local grant awardee stories. Whether it’s a TikTok featuring a thrilled small business owner receiving a $5,000 grant, or a carousel post on LinkedIn featuring testimonials from students who received scholarships—this kind of genuine content builds community credibility like nothing else.
Members Want to Tell Their Story – Give Them the Tools
Social Strudel includes seamless Creator signup portals so your members and local partners can become your content creators. Whether it’s a selfie video about how fast mobile deposits process, or a story of overcoming financial hurdles with the help of your team, members can be incentivized to submit content that speaks volumes.
You can even allow creators to choose from a curated task list through the Social Strudel dashboard, such as:
- Record a 60-second savings story
- Share how the mobile app helped you pay your bills on time
- Post about this week’s special promo or loan rate drop
- Leave a review about your service experience
- Film a quick “tour” of your favorite branch
Each task can come with a little reward—making content generation feel fun, personal and community-driven.
Financial Literacy Meets Fun: App Feature Demos from Real Users
One of the biggest hurdles credit unions face today is getting members to engage fully with digital banking tools. Enter peer-to-peer social content.
Instead of the same old explainer animation, let members become your teachers. A TikTok compilation of local teens showing off how they use mobile alerts to stay on top of spending, or a screen-recorded IG Reel of an adult setting up automatic transfers to a holiday fund—these kinds of stories are educational, effective and far more entertaining than a whitepaper.
Social Strudel supports managing these micro-campaigns easily. You can filter contributors by location, campaign theme or even by specific app features, then review and publish their clips through your centralized dashboard.
Build Loyalty by Letting Members Shape the Brand
When members see other members featured, they feel pride. They feel seen. And they feel more likely to stick with your institution. Featuring everyday voices builds relatability and fosters a sense of shared mission.
Plus, thanks to Social Strudel’s multichannel integration, your content distribution isn’t tied to just one platform. Schedule and publish across Facebook, LinkedIn, Instagram, Threads, and beyond—all with tracking metrics that show you exactly what’s working and why.
Ready Reviews: Surfacing Trust-Driving Feedback
Many credit unions hesitate to lean into social proof because managing reviews can feel overwhelming. But Social Strudel lets you proactively collect and showcase reviews from real members. You can request members to submit simple video testimonials or written shoutouts.
Here’s an idea: create a monthly “Star Member” series featuring a short story and quote from a highly engaged member. It’s the perfect way to recycle testimonials, boost trustworthiness, and turn socially engaged members into advocates.
Rewarding Every Voice
Using Social Strudel’s reward system, you can easily send gift cards, points, or even branded merch to creators and member storytellers. Incentivization leads to more content submissions, more frequency, and a stronger sense of inclusion.
This rewards strategy works particularly well when combined with:
- Financial challenges (like a 30-day savings streak)
- Campus banking launches
- Seasonal community drives
- National Credit Union Youth Month
Members want to feel like they’re part of something bigger—and rewarding them for their voice is one of the best ways to create that connection.
Social Strudel Amplifies What Makes Credit Unions Special
At the end of the day, credit unions aren’t just offering accounts—they are changing financial futures. By turning members into storytellers and staff into community celebrities, your content becomes more than just marketing. It becomes a movement.
So how can you get started?
For Brands:
Looking to expand your ambassador program? Book a demo call to discover and collaborate with talented creators who love your credit union’s mission.
Book a demo today with Social Strudel
For Creators:
Ready to share your financial journey and empower others in your community? Sign up here to help spread positivity, savings tips, and more.
Join the movement with Social Strudel
