The number of walking tour bookings has surged in recent years, thanks in part to the pandemic-fueled desire to travel locally and move mindfully. But the ways people experience these tours have shifted dramatically. No longer are travelers looking for dry facts or monotonous guides reading from a brochure. Instead, they crave immersive experiences—those moments when history feels alive and a guide’s personality becomes part of the adventure.
And nothing captures immersive better than video content. TikTok reels showing a guide revealing a speakeasy hidden behind a bookshelf. Instagram stories tagging a locally famous mural artist. YouTube shorts where a guest reacts to a ghost story unfolding on a foggy Venice alleyway. Every one of these moments turns your city tour into a travel commercial created by your own guests.
With Social Strudel, you can invite creators to join your tours and equip them with structured prompts and reward mechanics. They are not just “influencers for hire.” They are co-storytellers helping you broadcast your city’s hidden magic to a global audience. Better yet, they are doing it across every platform, all within your brand parameters.
From Tour Guest to Digital Creator
Let’s say you run a walking tour in downtown Montreal. Your average guest? A curious traveler with a smartphone and a sense of humor. Maybe they called out a witty comment during the tour. Maybe they filmed part of your guide’s story at the old city jail. That kind of organic engagement is priceless, and with Social Strudel, you can transform it from accidental to intentional.
When guests book through your tour platform, Social Strudel can trigger an invite for them to become creators. With a few taps, your guests can opt into a guided content experience: take a selfie at the fountain, scan a QR code in the alley where a 1920s jazz club once stood, tag your brand on Instagram, and earn exclusive perks at a partner café around the corner. The result is user-generated content that feels spontaneous, yet strategically aligned with your campaign goals.
These content flows can be managed directly in the Social Strudel platform, which syncs with all your social channels. From one dashboard, you can see who posted, which stories are gaining traction, and what kind of content resonates most with your audience. Creators receive automatic feedback and rewards, keeping them engaged long after the tour ends.
Let Your Creators Tell the Legends
Walking tour legends are made to be retold. Imagine a ghost tale from Charleston being dramatized in a creator’s voiceover with eerie background music. Or the true story of a revolutionary hero in Dublin reimagined in the format of a TikTok skit. These moments go far beyond documentation; they are narrative gold.
Social Strudel’s creation-centered platform allows you to provide custom storytelling kits to your creators. Think pre-written captions, licensed audio clips, historic images, and even plot outlines for those who want to film episodic content. Your guides are already incredible storytellers. Now, your creators can amplify their performances to worldwide audiences.
You also gain access to Social Strudel’s analytics features, tracking which kinds of stories generate the most clicks, saves, and shares. Maybe your audience loves haunted tales on TikTok but prefers food epicureanism on Pinterest. Social Strudel collects and interprets real-time performance data so that your next tour can optimize towards what your audience wants most.
Add Local Flavor Through Brand Partnerships
One of the most underrated features of walking tours is the opportunity to showcase local products. You are already bringing foot traffic to charming boutiques, family-run bakeries, and quirky cultural spots. So why not monetize and scale that influence?
With Social Strudel, you can identify creators who align with your city’s vibe and partner them with these local businesses. Creators can tag your partner cafés, post Tasting Tuesday challenges at the brewery stop, or shoot a behind-the-scenes look at the chocolatier who supplies your tour’s snacks. While they create authentic content, they also drive engagement to your local partners—making you not just a city guide, but a connector of real community commerce.
Even better, Social Strudel allows you to issue custom promo codes and affiliate links through the creator’s posts, helping both you and nearby businesses measure ROI—and increasing the likelihood that local brands will collaborate with your guides again and again.
Make It Shareable with Smart Map Pins and QR Ideas
QR codes and digital pins are transforming how people move through physical spaces. During your tours, you can use location-based rewards to encourage engagement at specific points: pin the best mural wall for group selfies. Drop a QR code menu at a historic tavern for a story-tied cocktail. Let guests scan a marker that triggers an audio re-enactment of a 17th-century pirate brawl.
Every touchpoint becomes not just interactive, but shareable—because Social Strudel ties the action to a post, a tag, or a piece of content. Creators get nudged gently to capture the moment, while your tour earns extra exposure through their audiences.
In addition, the platform integrates with Google Maps and Instagram geotags, making every story a breadcrumb trail that future visitors can follow. Your city becomes the map and the content becomes the legend.
Story Highlights, Reviews, and Repeat Visits
Most tours end with a heartfelt “thanks for coming” and maybe a quick feedback request. But when you plug into Social Strudel, the journey never really ends. Your creators and guests can be prompted to create recap posts, before-and-after reels, and review galleries that live on their feeds and your own.
These highlights serve as social proof, visual testimonials, and multi-platform advertising all at once. Better yet, happy guests become repeat creators, and creators become your next brand ambassadors. You can even invite them to future tours—with loyalty rewards baked into Social Strudel—turning your tour into a community builder, not just an activity.
Expand Your Reach Through Multi-Channel Automation
Social Strudel isn’t a posting tool. It is a full creator engagement platform. Tour operators can onboard ambassadors, review their content, provide brand guidelines, issue incentives, and even auto-publish winning posts across a dozen platforms.
The integrations are built for scale—TikTok for reels, Instagram for carousels, Facebook for events, YouTube Shorts for storytelling, Pinterest for photo essays, LinkedIn for business travel highlights, and even Twitter (X) for quick anecdotes. You don’t have to manage each platform separately. Social Strudel distributes your message seamlessly.
Turn Every Story into Something Shareable
Every city has hidden lanes and forgotten legends. But only a few tour companies are smart enough to turn those into digital gold. By combining your local insights with creator-driven storytelling, you can unlock massive organic reach—while preserving the essence of what makes your tours magical in the first place.
So.
Ready to shine a light on the legends of your city?
Let Social Strudel help you go from tour guide to global storyteller.
Brands:
Looking to expand your ambassador program? Book a demo call – Discover and collaborate with talented creators that bring city tours to life.
Creators:
Ready to tell the legendary stories hidden in your city’s backstreets? Sign up now and start your journey sharing local adventures across top social platforms.
