Imagine a space where your love for crafting meets a vibrant community of like-minded makers. A weekend full of DIY discoveries with tip swaps, workbench selfies, and progress-check buzz. Whether you’re a seasoned stitcher, a clay modeling wizard, or just starting with your first embroidery hoop, the Weekend Maker Club is your new creative corner. It’s more than just a weekend project; it’s a collaborative movement backed by Social Strudel’s powerful marketing platform — built for community vibrancy and eCommerce growth.
Each week, craft enthusiasts and content creators roll up their sleeves and dive into a shared project, fueled by monthly craft kits filled with materials, templates, and inspiration. With a little glue, thread, and a touch of social magic, these creators transform Saturday afternoons into digital masterpieces. Here’s where the fun begins.
How the Weekend Maker Club Works
The Weekend Maker Club is built around the idea of “share your shelf” — turning every in-progress snap and how-to post into an opportunity to inspire and connect. Participants are encouraged to share their creations across their preferred social platforms, supported by a core set of activities:
- Workbench Shot: Post a photo of your setup. Organized chaos or color-coordinated bliss, your bench tells a story.
- Technique Tip: Share a quick hack or shortcut that makes your process smoother. Let the community in on your secrets.
- Progress Post: Snap a mid-project shot. Let everyone see your process unfold in real time.
- Review with Photo: Give your honest feedback on the kit and include your finished work. Great lighting encouraged.
- Challenge a Friend: Tag a fellow maker to take on the same craft. Turn crafting into connection.
Why Craft Kits Shine on Social
In a world dominated by short-form content and visual storytelling, craft kits are made for virality. Their step-by-step, tactile nature makes them ideal for platforms like TikTok, Instagram, and YouTube. With Social Strudel’s integrations across 10 major social platforms — including TikTok, Instagram, Facebook, LinkedIn, YouTube, Twitter, and Pinterest — creators can share their projects effortlessly and reach a broader base of followers within the community and beyond.
More importantly, Social Strudel’s platform helps brands track engagement, reward participation, and build long-lasting creator relationships.
Rewards Make it Real (and Really Fun)
The Weekend Maker Club isn’t just about flexing your creative muscle. It rewards creators with meaningful incentives that keep motivation high and help build brand loyalty:
- Tool Credit: Earn rewards to spend on new craft tools and materials.
- Template Pack: Unlock bonus project templates, patterns, or cutting guides to enhance your next creation.
- Badges: Collect digital badges for challenges completed. Think of them as flair for your profile, adding a recognized layer to your creator credibility.
Rewards are tied directly to engagement milestones powered by Social Strudel. Brands can automate these incentive programs easily. Creators simply do what they love: create, post, tag, and watch the rewards roll in.
How Social Strudel Supports Craft Brands
With Social Strudel, brands offering monthly craft kits get more than just a sales channel. They gain a streamlined ambassador program, complete with AI-matched creators, real-time analytics, and cross-platform support. Whether you’re boosting a new seasonal kit or promoting a limited print template pack, Social Strudel helps you activate the perfect creator community for strong campaign performance.
- Creator Discovery: Match with crafters whose audiences care about colorful kits, mindful making, and handmade joy.
- Performance-Based Incentives: Only reward the posts that deliver engagement, clicks, or conversions.
- Cross-Platform Publishing: Use scheduling tools to coordinate campaigns across Pinterest, Facebook, Instagram, TikTok, and even Reddit or YouTube Shorts.
- Content Licensing: Easily reuse top-performing content to supercharge your paid ads or email flows.
This data-driven approach allows developers of DIY kits to turn user-generated content into high-performing collateral. From hair braiding tutorials to miniature clay pot reveal videos, it all contributes to brand equity.
For Creators: A Pathway to Partnership and Tools
The Weekend Maker Club also acts as a launchpad for aspiring creators who specialize in #DIY, #homecrafts, and #makersgonnamake content. Using Social Strudel, creators can find open brand campaigns, apply in minutes, and track performance metrics like audience reach and engagement rate.
- Get Discovered: Show off your craft skills where it matters. Brands scan Strudel dashboards for talent daily.
- Land Paid Campaigns: Go beyond free kits. Earn through affiliate links, bonuses for challenge wins, or exclusive sponsorship deals.
- Track Your Journey: Measure your impact and evolve your content strategy over time.
Plus, being part of a supportive club can be motivating. Many Weekend Maker Club members use it as content inspiration in quiet weeks or to reconnect with their creative side between big projects.
Popular Platforms for Weekend Club Activities
While Instagram and TikTok remain the two biggest engagement drivers, craft categories like knitting, papercraft, and woodworking also do well on Facebook via groups and Lives, and YouTube for tutorial deep-dives. Pinterest continues to be a top traffic generator to product listings, making it perfect for DIY template collections or holiday gift guides. Social Strudel connects these platforms in one simplified, high-performance interface.
- TikTok: Timelapse progress videos, kit unboxings, and reveal shots
- Instagram: Carousel workbench tours, Stories with polls, Live Q&A crafting sessions
- Facebook: Share in crafting groups, start challenges between members, stream a weekend build
- YouTube: In-depth tutorials, kit reviews, reward unboxings
- Pinterest: Pin template previews, seasonal ideas, visual step-by-steps
- Reddit: Join DIY subreddits, answer questions, inspire beginner crafters
Real Fun. Real Growth.
Craft kit communities are some of the most loyal and passionate audiences on the internet. With the right tools, they don’t just share your product — they champion it. The Weekend Maker Club, powered by Social Strudel, takes this natural love for DIY and structures it into repeatable, scalable brand relationships that drive long-term growth.
So what are you waiting for? Whether you’re launching a new embroidery subscription box or looking to rally content around your fall-themed knitting set, the Weekend Maker Club is your stage. Bring your audience in, one challenge at a time.
Want to Join the Club?
Brands: Looking to expand your ambassador program? Book a demo call — discover and collaborate with talented creative ambassadors who bring your products to life.
Creators: Ready to become a creative ambassador? Sign up here to start your journey with top crafting brands and earn rewards for your skills.
