What happens when home cooks, foodies, and creators gather in a virtual kitchen built for content, collaboration, and cookware love? You get the Cook and Share Test Kitchen—a hands-on, flavor-forward experience powered by the Social Strudel Platform. Built for today’s ecommerce kitchenware brands and makers, this unique program transforms customers into creators, and creators into ambassadors. All while boosting visibility across Instagram, TikTok, YouTube, Facebook, and more.
What Is the Cook and Share Test Kitchen?
Think of it as an ongoing digital cookware party. The Test Kitchen invites your most engaged customers and content creators to experiment, showcase new techniques, try out your latest gear, and share the results with their followers. From reels featuring their favorite recipes to quirky kitchen hacks and real-talk reviews, the content flows naturally—and sells authentically.
The Social Strudel platform powers it all behind the scenes, offering one dashboard for ecommerce brands to manage creators, automate rewards, track performance, and amplify content across 10 channels in one go.
5 Must-Try Activities in the Cook and Share Kitchen
- Recipe Reel: Invite creators to film their go-to weeknight dinner, showcasing your pan or prep tools as essential ingredients in the process.
- Gear Tip: Encourage creators to demo your garlic press or cast iron seasoning kit with a quick tip video or photo carousel.
- Cleanup Hack: Highlight your easy-clean bakeware with short, satisfying “before and after” content.
- Product Review: Let your community share their heartfelt opinions—complete with texture shots, unboxings, and usage over time.
- Invite a Friend: Tap into network effects by rewarding current testers for inviting their foodie friends to join the test kitchen fun.
Built-in Rewards That Keep the Content Coming
The beauty of the Cook and Share format is that participation feels organic, but the incentives make it irresistible. With Social Strudel’s automated rewards engine, brands can offer instant perks like:
- Cookware Credit: Let creators earn store credit for content submissions that meet quality benchmarks.
- Branded Aprons: Gift an apron to loyal contributors and turn them into walking brand ambassadors.
- Virtual or IRL Class Passes: Reward top performers with access to cooking classes they’ll love—and talk about online.
Whether you’re promoting a limited-edition dutch oven or launching a full kitchenware line, these micro-rewards build creator loyalty while expanding your reach across every platform Social Strudel connects to—including TikTok, Instagram, Pinterest, YouTube Shorts, Facebook, LinkedIn, Twitter/X, and more.
More Than UGC: Build a Community That Cooks Together
By creating structured challenges and shareable prompts within the Social Strudel dashboard, ecommerce kitchenware brands can nurture long-term relationships. The platform also makes it easy to:
- Track CTR and conversions from each shared piece of content
- Run side-by-side performance comparisons of creators and content types
- Reshare your favorite posts to your brand channels with full legal rights baked in
Ready to Stir It Up?
Whether you’re a boutique knife brand or a legacy cookware brand aiming to refresh its image, the Cook and Share Test Kitchen gives you a new way to connect. It’s social. It’s scalable. And it’s powered by data-backed creator engagement. With Social Strudel, you’re not just selling spatulas—you’re building a cookware culture.
Get started today and bring your community to the table.
