Let’s be honest. Insurance is not exactly what people scroll TikTok to learn more about. But peace of mind? That’s a whole different story. Whether it’s a car accident, a house fire, or a surprise water leak during vacation, insurance exists so people can breathe easier when life throws curveballs. The problem isn’t the need for insurance. It’s awareness.
Customers don’t typically think about their deductible until they need to file a claim. They probably don’t know that a home inventory checklist can dramatically increase the speed of reimbursement. Your agency or brokerage may offer best-in-class policies—but without the right communication strategy, chances are you’re solving problems most people don’t yet realize they have.
That’s where Social Strudel comes in.
Introducing the Peace of Mind Explainer Series
We get it. You’re not necessarily selling excitement. You’re selling security and dependability. But here’s the twist—people are actually very interested in learning about things that protect their financial future, especially when that information is delivered in the right formats on the platforms they’re already using.
The “Peace of Mind Explainer Series” is the perfect strategy for insurance brokers looking to build trust, drive engagement, and position themselves as reliable experts—without turning their content into boring brochures.
Here’s how to use Social Strudel to execute this series.
1. Deductible Basics Instagram Carousel
Start with an eye-catching carousel post that walks your audience through what exactly a deductible is, how it works, and how it affects payouts. Social Strudel supports seamless cross-posting so your content can appear on Instagram, Facebook, LinkedIn, and Twitter simultaneously. You can also schedule content in batches—perfect for busy teams who want to be efficient with a monthly content calendar.
Add value by including scenarios: “Your deductible is $1,000 and your car sustained $4,000 in damages. How much will your insurance pay? Answer: $3,000.” This type of microlearning grabs attention and builds authority. Use stickers and GIFs on certain platforms like TikTok to make educational bits feel like entertainment.
2. Home Inventory Tips on TikTok
How do you take a dry subject like home inventories and make it go viral? With creator-powered video content. Social Strudel connects you to a talented pool of insurance-savvy creators who can bring your content to life. Think walkthroughs of organizing home items, room-by-room inventory hacks, or even time-lapse videos showing how quick and easy building an inventory can be.
The more specific the tip, the more likely viewers will share or save it. Include a call-to-action like “Download our free home inventory template for a faster claim process later.”
With Social Strudel’s analytics dashboard, you can see which ones are resonating and adjust your TikTok creative strategy accordingly.
3. Claim Timeline Facebook Card
We’ve all heard the phrase: “I don’t have time to deal with a claim.” One of the biggest reasons people drag their feet after an incident is the unknown. What’s the timeline? What’s the first step?
Create a simple, visual card that outlines the claim process step by step. Social Strudel lets you publish this straight on Facebook, and even adapt the format for Pinterest Pins or Instagram stories.
Here’s the content:
Step 1: Document what happened
Step 2: Contact your broker
Step 3: Submit necessary forms
Step 4: Wait for claim review
Step 5: Settlement
By making the timeline clear and un-intimidating, you reduce friction and encourage proactive policyholder behavior.
4. Partner Contractor Feature Friday
This one is ideal for LinkedIn and Facebook. Use Social Strudel to spotlight your property partners and restoration vendors in a recurring post series. Maybe it’s “Feature Fridays” or “Trusted Tuesday.”
This builds your credibility and expands your organic reach through indirect endorsements as those vendors share or comment. You can even invite those vendors to co-create posts inside Social Strudel’s Creator Portal—bringing their audiences into the conversation.
Remember that consumers trust recommendations from real people more than from brands. By showcasing those you work with, you validate your professional ecosystem and reinforce the safety net you offer clients.
5. Annual Policy Review Reminder
Did you know that one of the top reasons people switch brokers isn’t because of rates, but because they feel forgotten?
Use Social Strudel to set automated reminders in your content plan. Create posts that invite clients to book a quick policy review: “Life changes fast. Make sure your coverage keeps up.”
You can personalize this content by targeting different channels. For example:
– On LinkedIn: Focus on family-oriented milestones (home ownership, marriage, business launch)
– On Instagram: Use seasonal themes. “Fall is the perfect time for a coverage checkup.”
– On Twitter/X: Keep it snappy. “Updated your car? Time to update your policy.”
Create urgency by including examples of things that can impact policy needs, then link to a calendar booking platform for easy client follow-up.
Why Social Strudel Is Built for Insurance Brokers
Selling peace of mind may not be flashy, but the modern tools we have now allow for storytelling at scale. And every policy is, when you think about it, a story waiting to be told. Social Strudel helps you bring that story to life.
Some top features for insurance brokers include:
- Multi-platform publishing: Push content to 10+ platforms from a single dashboard including Facebook, LinkedIn, TikTok, Instagram, YouTube Shorts, Pinterest, and more.
- Creator Collaboration: Easily find and work with creators who know how to communicate complex financial topics in fun and relatable ways. All contracts, briefs, and payments happen right inside Strudel.
- Smart scheduling: Pre-schedule up to 90 days of content in advance—ideal for small firms who want a consistent presence without adding headcount.
- Real-time analytics: Track which posts lead to clicks, comments, or new customer inquiries.
- Automation tools: Need to re-engage a user after a claim? Share seasonal posts? Set it and forget it with automated content triggers.
This means you can stop playing catch-up with your marketing and actually guide your audience through their insurance journey from beginning to end.
The High Trust Path to Growth
Your clients don’t wake up thinking about insurance. But they do think about what they value—family, travel, financial security, and peace of mind. Your role is to be the steady, trusted resource in the background who helps protect all of that.
Whether you’re a local brokerage or regional network, the best growth strategy today is to turn your expertise into empathy-powered stories. When you combine reliable content with smart creator partnerships and wide platform distribution, you don’t just educate—you earn long-term trust.
And there’s no better platform to make all this happen than Social Strudel.
Join Social Strudel Today
Ready to take your insurance brokerage marketing to the next level?
