If you run a nursery or garden center, you already know: plants bring people joy. But what if those same plants could also bring you new customers, expanded reach, and a thriving online community? That’s exactly what a “Plant of the Week” campaign can help you do — especially when paired with creators and social-friendly engagement powered by Social Strudel.
Let’s dig in.
Why Launch a “Plant of the Week” Campaign at Your Garden Center?
Picture this. Each week, your garden center features a new plant specimen. Maybe it’s a showstopping Alocasia or a classic Snake Plant. Alongside it, you release tips on how to care for it, a potting tutorial, and maybe even a fun review from a local creator who shares their plant journey.
This not only signals variety and expertise to your in-store shoppers. It also gives your brand a fresh opportunity to shine online every single week.
“Plant of the Week” turns simple plant posts into high-performance social content. Now multiply that by 52 and combine it across Instagram, Facebook, YouTube Shorts, TikTok, Pinterest and other channels. You’re turning a single botanical highlight into a year-round content calendar with measurable results.
Activate Local Creators to Expand Reach
Social Strudel’s community management tools allow you to source plant lovers and micro-influencers right in your area. Invite them to join your “Plant of the Week” journey. These creators don’t just take pretty pictures. Many are seasoned plant parents who love sharing care hacks, balcony makeovers, or terrarium tutorials.
With Social Strudel, you can:
- Discover creators across platforms like Instagram, TikTok, YouTube, Pinterest, and Facebook.
- Manage UGC campaigns in one place, even if content lives across several platforms.
- Message creators directly and approve their content with built-in workflow tools.
- Reward activity with exclusive perks like discounts, rare cuttings, or featured shoutouts.
Whether the creator has 500 loyal followers or 50,000, Social Strudel makes it easy to manage their submissions and launch weekly partnerships that feel organic and exciting to both audiences.
Turn Shoppers Into Storytellers
Don’t limit “Plant of the Week” to creators only. Invite everyday plant parents to snap a photo of their featured plant, re-potting setup, or how it’s thriving at home. With Social Strudel, you can turn this into a recurring customer engagement flow.
Set up weekly challenges like:
- Snap and Share: Post a photo of the “Plant of the Week” in your space. Tag your garden center and use #weeklyplantpride.
- Potting Party: Show your potting setup — top 5 posts win a free plant buddy!
- Plant Hack: Share your top care tip for the feature plant. Most-liked tip wins a rare cutting!
Each activity fuels positive UGC and authentic reviews. Plus, Social Strudel tracks all activity and rewards across channels. That means you don’t have to log in to five different apps to see if someone tagged you or completed the weekly challenge. Everything is streamlined in one dashboard.
Create Tiers and Perks With Social Rewards
Everyone loves a green goodie bag. Social Strudel allows you to build incentives that match your audience, from casual weekend shoppers to passionate plant collectors. Participants can earn:
- 10 percent off their next pot or plant
- Early access to new arrivals or restocks
- Entry into a rare propagation raffle (imagine glossy Monstera cuttings!)
- Exclusive branded tote bags for top contributors
Because the platform integrates with ecommerce systems as well as in-store POS data, you can customize rewards based on actual purchases, referrals, or creator milestones. Brands have full control, while your customers feel truly appreciated.
Boost Ecommerce With Purposeful Content
Every post that emerges from the “Plant of the Week” campaign has sales potential. Your creators and customers are driving awareness to your new arrivals. But what happens after they click?
Link every post, Reel, or story back to your ecommerce listing. Thanks to Social Strudel’s analytics, you’ll see what content converts and what inspires followers to walk into your shop or click purchase on that hard-to-find philodendron.
Example Workflow for a Weekly Campaign:
Monday: Announce your “Plant of the Week” with a gorgeous product photo on Instagram, Facebook, and LinkedIn.
Tuesday: Email and text your loyalty list inviting them to participate in this week’s potting challenge.
Wednesday: Your local plantfluencer drops a YouTube Short and a TikTok showing how they care for the plant. Social Strudel collects performance data and tags the content to your dashboard.
Thursday: You feature some of the best shopper posts across Stories and Facebook to elevate community engagement.
Friday: Conduct your weekly raffle, announce winners, and preview next week’s plant.
It’s content with purpose, tracked for insights, and amplified by people who already love what you grow.
Turn Plant Posts Into Business Performance
Social Strudel makes it easy for nursery and garden centers to step confidently into social engagement without the guesswork. No more wondering which Reel got the most traction or where your top creator’s audience lives.
Key Benefits for Garden Centers:
- Organize, schedule, and launch creator-driven campaigns with weekly structure
- Track UGC on platforms like Instagram, TikTok, Facebook, YouTube, and more
- Offer rewards and approvals all in one dashboard
- Get clear reporting on what inspires shoppers to buy, share, and return
Whether you sell online or through a brick-and-mortar store, this program supports high-ROI engagement. You’ll cultivate loyalty while giving your customers a starring role.
Seasonal Bonus: Themed Campaigns
Looking to add even more personality? Try quarterly themes to guide your weekly plants:
- “Spring Awakening” – Fresh blooms and beginner-friendly indoor plants
- “Summer Essentials” – Drought-tolerant inspo and patio-ready picks
- “Autumn Accents” – Foliage color showcases and cozy-living vignettes
- “Winter Resilience” – Hardy plants, low-light champs, and mood boosters
Pair each seasonal focus with a creator who embodies that mood, and you’ll keep content aligned with customer intent and search behavior. Plus, seasonal guides often perform well in search results for gardening content.
Root Your Strategy With Social Strudel
Gardeners live by cycles — from seed to stem to full bloom. Your marketing strategy can do the same when powered by efficient workflow and passionate creators.
Social Strudel takes your “Plant of the Week” from basic post to high-impact campaign that grows engagement, sales, and delight.
Let’s keep growing together.
Brands: Looking to expand your ambassador program? Book a demo call – Discover and collaborate with talented gardening creators and local plant ambassadors.
Creators: Ready to become a plant ambassador? Sign up here to start your journey with leading plant nurseries and garden centers.
