When it comes to managing brand ambassadors and referral programs, choosing the right platform can significantly impact your marketing success. In this comprehensive comparison, we’ll examine Social Strudel and Ambassador (GetAmbassador.com) to help you determine which solution better fits your brand’s needs.
TL;DR: While Ambassador (GetAmbassador) focuses on traditional referral marketing, Social Strudel offers a more comprehensive ambassador platform with superior creator discovery, flexible activity management, and an engaging gamified experience that drives authentic brand advocacy beyond just referrals.
Quick Comparison Table
| Feature | Social Strudel | Ambassador (GetAmbassador) |
| Primary Focus | Full-service ambassador marketing platform | Referral marketing and tracking |
| Creator Discovery | Comprehensive Creator Hub with filtering | No built-in creator discovery |
| Activity Types | Diverse social media activities, UGC, reviews, etc. | Primarily focused on referrals |
| Group Segmentation | Unlimited custom groups with multi-group assignment | Basic segmentation |
| Gamification | Points-based system with custom rewards | Limited gamification elements |
| Mobile Experience | Dedicated iOS and Android apps | No dedicated mobile apps |
| User Interface | Modern, intuitive dashboard | Functional but dated interface |
| Analytics | Comprehensive ambassador performance metrics | Focused on referral tracking |
| Setup Complexity | Quick setup with intuitive onboarding | More complex implementation |
| Pricing | Flexible plans with free tier | Higher starting price point |
Platform Focus and Core Functionality
Social Strudel was designed specifically for managing diverse ambassador programs with a broad range of activities:
- Ambassador recruitment and relationship management
- Social media content creation and sharing
- User-generated content campaigns
- Product reviews and testimonials
- Brand advocacy across multiple channels
- Points-based rewards and gamification
The platform supports relationship-building with brand ambassadors through ongoing engagement rather than just transactional referrals.
Ambassador (GetAmbassador) is primarily built for referral marketing:
- Tracking customer referrals
- Managing referral rewards
- Affiliate link generation and tracking
- Commission management
- Email and social sharing for referrals
While effective for referral programs, it’s more limited in broader ambassador marketing capabilities.
User Interface and Experience
Social Strudel offers a clean, modern interface for both brands and ambassadors:
- Streamlined dashboard with logical navigation
- Mobile-first design philosophy
- Dedicated iOS and Android apps for ambassadors
- Push notifications for engagement
![Social Strudel’s modern, intuitive dashboard]
The mobile apps create an engaging experience that keeps ambassadors connected and active in your program.
Ambassador’s interface is functional but shows its age:
- More complex navigation
- Less intuitive workflow
- No dedicated mobile apps
- Web-responsive design only
Ambassador Recruitment and Management
Social Strudel excels in helping brands find and recruit ambassadors:
- Creator Hub for discovering potential ambassadors
- Advanced filtering by platform, demographics, and metrics
- Dedicated landing pages and embedded sign-up forms
- Multiple recruitment channels (direct invites, discoverable listings, etc.)
This comprehensive approach helps brands build diverse, high-quality ambassador networks.
Ambassador focuses on converting existing customers to referrers rather than discovering new advocates:
- No built-in creator discovery platform
- Manual invitation system
- Limited recruitment capabilities
- Focus on turning customers into referrers
Activity Management and Campaign Types
Social Strudel supports a wide range of ambassador activities:
- Social media content creation across multiple platforms
- Product reviews and testimonials
- Event participation
- User-generated content campaigns
- Brand mentions and tags
- And yes, referrals too
Each activity can have custom point values, frequency limits, and group targeting, giving brands tremendous flexibility in how they engage ambassadors.
For example, a skincare brand could create Instagram Story activities for one ambassador group, while assigning in-depth YouTube review activities to another group with different point values for each.
Ambassador’s activities are primarily centered around referrals:
- Generating referral links
- Sharing pre-made referral content
- Tracking referral conversions
- Limited options beyond referral activities
Segmentation and Targeting
Social Strudel provides robust segmentation through its group system:
- Create unlimited custom groups based on any criteria
- Assign ambassadors to multiple groups simultaneously
- Target specific activities and rewards to particular groups
- Track performance by group
This flexibility allows for highly targeted ambassador campaigns and personalized engagement strategies.
Ambassador offers more limited segmentation options:
- Basic referrer categorization
- Less flexibility for multi-dimensional segmentation
- Fewer targeting capabilities
Reward System and Gamification
Social Strudel motivates ambassadors through a comprehensive rewards system:
- Points-based gamification for all activities
- Customizable rewards at various point levels
- Multiple reward types (products, discounts, cash, experiences)
- Visible progress tracking
This approach creates ongoing engagement, as ambassadors work toward earning points for their preferred rewards.
Ambassador’s reward system is more transactional:
- Direct rewards for successful referrals
- Commission-based structures
- Less emphasis on points accumulation
- Fewer gamification elements
Mobile Experience
Social Strudel prioritizes mobile engagement through:
- Full-featured iOS and Android apps
- Push notifications for new activities and rewards
- In-app submission of content and proof
- Mobile-optimized ambassador experience
This mobile-first approach results in higher ambassador engagement and participation rates.
Ambassador relies on a responsive web experience:
- No dedicated mobile apps
- Email-based engagement
- More limited mobile functionality
- Less immediate engagement with ambassadors
Analytics and Reporting
Social Strudel provides detailed analytics on all aspects of ambassador programs:
- Individual ambassador performance tracking
- Content engagement statistics
- Activity completion rates
- Group performance comparisons
- Points and rewards analytics
- Exportable reports
These insights help brands optimize their ambassador strategies over time.
Ambassador’s analytics are centered around referral performance:
- Referral conversion tracking
- Revenue attribution
- Commission calculations
- More limited in broader ambassador metrics
Integration Capabilities
Social Strudel offers various integration possibilities:
- API access for custom integrations
- Embedded signup forms for websites
- Social media platform integrations
- PayPal integration for rewards
Ambassador has been on the market longer and offers:
- CRM integrations
- E-commerce platform connections
- Email marketing system integrations
- Payment processing integrations
Pricing and Value
Social Strudel offers tiered pricing that scales with your program:
- Free plan for small programs and testing
- Basic plan ($199/month) with enhanced features
- Pro plan ($599/month) with advanced capabilities
- Enterprise plan with white-labeling and dedicated support
This approach allows brands to start with minimal investment and scale up as their ambassador program grows.
Ambassador typically targets larger businesses with:
- Higher starting price points
- Custom enterprise quotations
- Less accessibility for smaller brands or startups
- Pricing based on referral volume
Implementation and Support
Social Strudel emphasizes ease of implementation:
- Self-service setup option
- Intuitive onboarding process
- Minimal technical requirements
- Responsive support team
Most brands can have their program up and running within a day.
Ambassador often requires:
- Longer implementation timeline
- More technical setup
- Custom integration work
- Onboarding assistance
Real-World Applications
Social Strudel works well for diverse marketing approaches:
- D2C Brands: Create comprehensive ambassador programs with social content, reviews, and UGC
- B2B Companies: Develop customer advocacy programs with case studies and testimonials
- Service Businesses: Build referral programs alongside broader brand advocacy initiatives
- Multi-Channel Retailers: Coordinate ambassador activities across digital and physical touchpoints
Ambassador excels specifically in:
- Customer referral programs with direct rewards
- Affiliate marketing programs
- Commission-based referral structures
- Pure referral tracking needs
The Verdict: Social Strudel Offers More Comprehensive Ambassador Marketing
After comparing all key aspects, Social Strudel emerges as the better choice for brands seeking a well-rounded ambassador marketing platform. Its strengths include:
- More diverse activity options beyond just referrals
- Superior creator discovery and recruitment tools
- Advanced segmentation with multi-group assignments
- More engaging gamified reward system
- Better mobile experience through dedicated apps
- More accessible pricing options for businesses of all sizes
- Faster implementation and easier management
Ambassador (GetAmbassador) remains a strong choice specifically for brands focused exclusively on referral marketing with less need for broader ambassador engagement. However, for comprehensive ambassador programs that include content creation, social media advocacy, and community building, Social Strudel delivers the more complete solution.
Ready to enhance your ambassador marketing?
Social Strudel offers the perfect balance of powerful features and user-friendly design to help your brand build authentic relationships with creators. Whether you’re just starting your ambassador program or looking to scale an existing one, Social Strudel provides the tools you need for success.
For Brands: Get started with Social Strudel today by creating your free account and explore how our platform can transform your ambassador marketing efforts.
For Content Creators: Want to become an ambassador for exciting brands? Join the Social Strudel community to connect with brands looking for authentic voices like yours.
