When choosing an ambassador program platform, brands need to understand which solution aligns best with their goals and resources. Social Strudel and Bonfyre App both help companies engage with creators, but they take different approaches to ambassador marketing.
This comparison breaks down the key differences between these platforms to help you make an informed decision for your brand.
What Is Social Strudel?
Social Strudel is a gamified ambassador program platform that connects brands with nano influencers, micro-influencers, and everyday creators. The platform focuses on making ambassador marketing accessible for companies of all sizes.
Key Features:
- Point-based reward system for completed activities
- Mobile app for creators to track activities and redeem rewards
- Activities across Facebook, X (Twitter), Instagram, YouTube, TikTok, Pinterest, Reddit, LinkedIn, Twitch, and Snapchat
- Customizable rewards including products, discounts, gift cards, and cash (via PayPal or Venmo)
- Group segmentation for targeted campaigns
- Media gallery for user-generated content management
- White-label app solutions for enterprise customers
Best For: Small to medium businesses looking for an affordable, easy-to-use ambassador program solution that emphasizes authentic content from nano influencers, micro-influencers, and everyday creators.
What Is Bonfyre App?
Bonfyre App is an employee advocacy and engagement platform that helps companies mobilize their workforce to become brand ambassadors. The platform focuses on internal teams rather than external creators.
Key Features:
- Employee social sharing and advocacy tools
- Internal communication and engagement features
- Content libraries for easy sharing
- Analytics on employee participation and reach
- Recognition and rewards for internal teams
- Integration with company communication systems
Best For: Medium to large enterprises wanting to activate their employees as brand advocates and improve internal engagement.
Head-to-Head Comparison
Target Audience
Social Strudel targets external creators, influencers, and customers who want to become brand ambassadors. The platform connects brands with people outside their organization.
Bonfyre App focuses exclusively on internal employee advocacy. Companies use it to encourage their workforce to share branded content on their personal social media accounts.
Platform Approach
Social Strudel uses a gamified system where ambassadors earn points for completing activities and redeem those points for rewards. This creates ongoing engagement and motivation.
Bonfyre App emphasizes employee recognition and internal communication, making it easier for teams to access and share company-approved content.
Content Creation
Social Strudel encourages ambassadors to create original content featuring the brand. Activities might include posting Instagram Reels, TikTok videos, or LinkedIn posts with specific requirements.
Bonfyre App typically involves employees sharing pre-created company content rather than generating original posts.
Pricing Structure
Social Strudel offers transparent pricing starting with a free plan, making it accessible for smaller businesses to test ambassador marketing.
Bonfyre App uses enterprise pricing that typically requires custom quotes, targeting larger organizations with bigger budgets.
Global Reach
Social Strudel operates primarily in the US with international capabilities, making it suitable for brands looking to expand their ambassador programs beyond domestic markets.
Bonfyre App works internationally but focuses on employee advocacy within existing company structures.
Pros and Cons
Social Strudel
Pros:
- Easy setup and user-friendly interface
- Affordable pricing for small and medium businesses
- Gamified system increases ambassador engagement
- Supports multiple social media platforms
- Flexible reward options including cash payouts via PayPal or Venmo
- Direct access to external creator community
- Boutique customer service and strategic support
Cons:
- Fewer enterprise-level features compared to specialized employee advocacy tools
- Primarily focused on external ambassadors rather than employees
- Smaller platform compared to established enterprise solutions
Bonfyre App
Pros:
- Specialized for employee advocacy and internal engagement
- Strong analytics for measuring employee participation
- Integration with existing company communication tools
- Recognition features for internal teams
- Established presence in enterprise market
Cons:
- Limited to employee advocacy rather than external creator partnerships
- Higher cost barrier for smaller businesses
- Less focus on original content creation
- Requires significant employee buy-in for success
Which Platform Should You Choose?
Choose Social Strudel if:
- You want to build an external ambassador program with creators and customers
- Your budget is limited and you need transparent, affordable pricing
- You value original content creation and authentic creator partnerships
- You want a gamified system that keeps ambassadors engaged long-term
- You need multi-platform social media activity support
- You prefer working with nano influencers, micro-influencers, and everyday creators
Choose Bonfyre App if:
- Your primary goal is employee advocacy and internal engagement
- You have the budget for enterprise-level employee advocacy tools
- You prefer employees sharing company-created content
- You need deep integration with existing HR and communication systems
- You want to focus on recognition and internal team building
Final Thoughts
Both platforms serve different needs in the ambassador marketing space. Social Strudel excels at connecting brands with external creators through an engaging, affordable platform. Bonfyre App specializes in turning employees into brand advocates with enterprise-level tools and integration.
Consider your primary objectives: if you want to expand your reach through external creators and customer advocates, Social Strudel offers a compelling solution. If you need to mobilize your internal team and improve employee engagement, Bonfyre App might be the better fit.
The choice ultimately depends on whether you want to focus on external ambassador recruitment or internal employee advocacy as your primary strategy.
For brands looking beyond internal teams, Social Strudel opens the door to authentic creator partnerships that drive real results.
For Brands: Build genuine relationships with creators who love your products and want to share them with the world.
👉 Start your ambassador program with Social Strudel
For Content Creators: Turn your passion for great brands into meaningful rewards and authentic partnerships.
👉 Join the Social Strudel creator community
