This series is designed to bring together nut butter brands and creators by celebrating everything from mouth-watering recipe posts to tantalizing spread swirl shots. But it doesn’t stop at eye candy. Thanks to Social Strudel, measuring the impact of your collaborations is easier, more rewarding and more fun than ever. Here’s how you can turn a spoonful of creativity into a scoop of success.
Why the Nut Butter Market Is Ripe for Creator Collaborations
The nut butter market has seen explosive growth in the last few years, fueled by the health-conscious movement and the rise of artisanal food trends. It is no longer limited to peanut butter on toast—today’s consumers want bold flavors, clean ingredients and even bolder ideas on how to enjoy their favorite spreads.
From coconut cashew butter to spicy maple peanut creations, brands need captivating ways to introduce their products. Enter creators. Whether they’re food influencers, nutrition experts or passionate home chefs, creators offer storytelling power that traditional marketing simply can’t beat. Collaborating with creators is one of the most authentic ways for nut butter brands to show how their spreads fit into everyday life—from breakfast to midnight snacks.
Inside the Spread the Love Series: Activities That Drive Engagement
The Spread the Love series is all about celebrating the joy of spreading, swirling, eating and sharing nut butter. Social Strudel makes it easy for brands to plan engaging campaigns around meaningful creator activities and reward ambassadors with incentives that inspire repeat content and increased loyalty.
Spread Swirl Shot
This visual masterpiece is where creators can get artsy with the perfect swirl. Think creamy waves, artful drizzle and signature branding. These photos and videos are ideal for Instagram and Pinterest, where aesthetic is key. Social Strudel helps brands track performance by pull data directly through platforms like Instagram and Facebook, so you know exactly which swirl sealed the deal.
Recipe Post
Recipes turn ideas into delicious realities. From nut butter smoothies to Thai peanut noodles, creators share easy and innovative ways to use your product. With Social Strudel, brands can assign recipe post briefs across TikTok, YouTube Shorts or even Twitch cooking streams—then automatically collect links, content and stats without chasing creators via DMs.
Pairing Ideas
What pairs with hazelnut butter? Coffee, bagels, mood lighting? Let your creators decide. Pairing content gives your brand new ways to position your products while allowing creators to flex their creativity. Strudel’s CRM system keeps track of each creator’s post, performance and engagement so you can refine future partnerships based on real results.
Product Review
No matter how good your nut butter is, third-party validation carries weight. Honest reviews on YouTube, Instagram Stories or Amazon Live help increase trust and setup social proof. With Social Strudel integration across over 10 social platforms—including Facebook, TikTok and Snapchat—you’ll know who’s posting, what they said, and how the audience reacted.
Friend Invite
Creators invite their followers to join in the nut butter journey. Whether it’s a limited edition launch or a jar giveaway, referral links make it easy to boost word-of-mouth. Social Strudel assigns and tracks each invite, rewarding creators with jar credits, knives or exclusive digital badges when their followers convert.
Real Rewards. Real Results.
If you want to build long-term relationships with creators, offering meaningful rewards makes all the difference. In the Spread the Love series, participants can earn:
- Jar Credits so they can keep snacking and shooting content
- Branded Knives that double as tools and props
- Exclusive Badges they can flash on socials to show they are official nut butter insiders
Social Strudel makes rewards easy to manage. Creators are automatically ranked based on performance metrics including engagement rate, reach and conversion. When a milestone is hit—such as 10K impressions on a reel or 15 referred friends—the platform notifies you and the reward fulfillment process begins. No spreadsheets. No guesswork.
Unified Management Across Every Platform
One of the biggest pain points in creator programs is keeping track of what was posted where. With so many popular platforms out there—Instagram, Facebook, YouTube, TikTok, Reddit, X, Pinterest, LinkedIn, Substack and Twitch—it’s easy to lose track. But not with Social Strudel.
The platform is fully integrated with all 10 major channels. You give the brief, the creator delivers content and Strudel pulls in the results automatically. Monitor impressions. See who is driving conversions. Assign new offers. All with a few clicks. It is a smarter, simpler way to scale your ambassador program without sacrificing quality or creativity.
Brand Benefits: Why Social Strudel Is Your Secret Sauce
Here’s how Social Strudel transforms the custom creator campaign process for nut butter brands:
- Centralized Dashboard: Manage creators, track performance and monitor campaigns all in one place.
- Automated Tracking: Thanks to integrations with Instagram, TikTok, Facebook and others, your content ROI is visible and actionable.
- No-Chase Content Collection: Say goodbye to messy spreadsheets. Creator posts are auto-collected once they publish.
- Reward Engine: Automatically deliver physical or digital rewards to creators based on real actions and milestones.
- Attribution Analytics: Know which creator brought in a sale, who drove traffic, and which content format performs best.
Creator Benefits: Turn Passion into Partnership
Are you a peanut puree poster or almond addiction advocate? If you’ve got a niche and a love for creative content, participating in a program like Spread the Love is the perfect entry point to brand collaborations.
Here’s what’s in it for you:
- Get assigned fun and snack-forward content ideas
- Earn products, perks and gear you love
- Access tools that measure your success and increase your chances of being chosen by other brands
- Build real relationships with companies that value your voice
With Social Strudel guiding the process behind the scenes, creators spend more time doing what they love—crafting content—and less time dealing with back-and-forth emails or chasing down payments. Everything you post, share or say gets attributed properly, tracked in one place and rewarded accordingly. It is collaboration without the chaos.
Spread the Love and Fuel Your Next Flavorful Collaboration
The nut butter space is primed for powerful storytelling. Whether you are looking to turn your spread into an Instagram icon or scale a full-fledge creator program that celebrates the joy of food, Spread the Love is your chance to do it with flair, flavor and real results. And powered by Social Strudel, it’s easier than ever to make it happen.
The world wants creativity served on toast. Are you ready to deliver?
Join Social Strudel Today
Brands: Looking to expand your ambassador program? Book a demo call and discover how to collaborate with talented creators across food, lifestyle and beyond.
Creators: Ready to become a nut butter ambassador? Sign up here to start your journey and snack your way to success.
