There’s a certain magic that happens when climbers tackle a new problem. Chalk flies, beta is shared, attempts are made, and friendships are strengthened by the vertical challenge. It’s this energy that inspired the Project Wall Series. Designed by and for the climbing community, this event series takes place inside bouldering parks across the country—transforming standard climbing walls into collaborative content stages.
From your first attempt to your final send, the Project Wall Series encourages climbers to create and share every step of their journey. But it’s more than just a social event. It’s a strategic marketing movement powered by the versatility of Social Strudel—the leading multi-platform influencer marketing platform that helps brands and creators grow together through streamlined project management and content collaboration.
What is the Project Wall Series?
Think of it as a community-driven content experience wrapped in chalk, power moves, and storytelling. Each bouldering park selects a feature wall and designates it the “Project Wall” for the week. All climbers—beginners to pros—are invited to test the set. Along the way, they contribute to the event with short-form content, including:
- Attempt Clip – Snap a photo or video of your climbs or hilarious fails for social shareability.
- Beta Swap – Film brief tip clips and technique swaps with park partners or staff setters.
- Chalk Tip – Record gear highlights, chalk preferences, or footwork techniques in a vertical format.
- Partner Invite – Collaborate with friends or meet new climbers and tag them for bonus entries.
- Review – Leave a video review of the route set, the facility, or your session experience.
All content is shared using the park’s designated campaign hashtags and synced with Social Strudel’s content management system—empowering brands to automatically track, feature, and reward participants.
Rewards That Keep the Stoke High
As climbers engage with the Project Wall Series, they earn real rewards that deepen their connection with the brand and community:
- Exclusive chalk bags featuring local artists and park logos
- Session pass credits for future climbs or friend drop-ins
- Discount codes on shoes, training tools, or apparel from partner brands
Whether you’re flashing a V8 or toe-hooking your way through a V1, there’s something for everyone. And thanks to Social Strudel’s platform integration, all earned rewards are tracked and distributed seamlessly across SMS, email, or app notification through CRM platforms like Klaviyo, Attentive, or Mailchimp.
The Creative Climber Economy
Climbers aren’t just athletes. They are content creators, local guides, and gear testers with growing audiences on TikTok, YouTube Shorts, and Instagram Reels. Yet many bouldering parks lack the tools and staff to manage influencer collaborations at scale. That’s where Social Strudel helps close the gap.
With Social Strudel, bouldering parks can:
- Source local climbers who already film and post regularly on platforms like Instagram, TikTok, or YouTube
- Track submissions and social engagement via connected APIs across 10+ platforms including LinkedIn, YouTube, Instagram, TikTok, and Facebook
- Automate onboarding for creators using templates customized for campaigns like the Project Wall Series
- Send scheduled SMS invites and email flows using CRM tools or directly from Social Strudel
- Reward creators with pass bundles, affiliate codes, or exclusive discounts through Stripe or Shopify links
Omnichannel Growth, One Send at a Time
The Project Wall Series allows climbing gyms to scale their social presence without needing a full-time video editor or content strategist. By integrating seamlessly with native platforms, Social Strudel helps each gym utilize creator-generated content:
- Use story snippets for Instagram and TikTok
- Compile vertical recaps for YouTube Shorts
- Promote feature setters on LinkedIn and showcase route development
- Repurpose reviews for Google Business listings or Yelp
It’s more than going viral. It’s about building a long-term ecosystem where participants, creators, and gear brands feel connected. Each campaign is backed by reliable analytics, performance heatmaps, and content attribution—providing real data you can actually use.
How Park Managers and Brands Collaborate
The beauty of the Project Wall Series is that it can scale nationally with zero creative fatigue. Each park runs a version personalized to their wall design, seasonality, and current sponsors. Campaign structuring is handled through Social Strudel’s centralized dashboard which allows gyms and brand partners to build creator briefs, handle usage rights, and link product SKUs for affiliate tracking.
For brands—especially those in footwear, chalk gear, or nutrition—it’s the perfect entry point to reach local hyper-engaged audiences. Collaborations can scale from a single weekend event to an ongoing ambassador program spanning multiple gyms and creators.
From the Gym to TikTok Fame: Creator Case Study
Emma Lee had 600 followers on TikTok when she first joined her local Project Wall Series. She filmed a playful clip trying the V5 problem in her new climbing grips, then followed it up with a quick Beta Swap video featuring her friend Alan. Within a weekend, her videos were reposted by the gym and shared on Instagram. By the end of the campaign, Emma had over 3,000 followers, free passes in the bag, and an affiliate code from a climbing shoe brand—who discovered her via Social Strudel Analytics.
Scaling Climbing Culture, Without the Hassle
Most gyms thrive on good vibes and passionate staff. But running something like the Project Wall Series manually? That takes hours of coordination, DMs, spreadsheets, and reward fulfillment—unless you’re powered by Social Strudel.
From custom landing pages for each campaign to cross-platform analytics, Social Strudel gives your climbing park or outdoor gear brand the toolkit it needs to scale content programs like Project Wall Series without extra headcount or IT lift.
Let’s Talk Next Steps
If you’re a bouldering park manager, gear brand, or creative climbing crew looking to collaborate on something exciting, now is the time to plug into a new kind of creator economy—one that vertical sports have been waiting for.
Brands: Looking to expand your ambassador program? Book a demo call – Discover and collaborate with talented climbing creators.
Creators: Ready to become a climbing ambassador? Sign up here to start your journey with bouldering parks and outdoor brands.
