Uncover the Hidden Stories of the City: Street Art Just Got Social

Wander the streets of any buzzing city and you’re bound to come across splashes of color, powerful portraits, or whimsical figurines tucked along alleyways. Street art has become more than visual expression—it’s a living, breathing culture that transforms communities and sparks conversations. But how can audiences fully connect with the stories behind those vibrant murals?

Enter mural mapping and maker tags through Social Strudel—a platform that connects curious visitors with the talented street artists behind the work, all while rewarding exploration and fostering creative expression. Whether you’re a tourist on a street art tour in Berlin or a muralist in Miami, this digital alignment of discovery and creation is turning walls into destinations.

Street Art Meets Technology: What Is a Mural Map?

Imagine a city guide, but instead of historical monuments or coffee shops, it’s a curated map of local murals. Social Strudel’s mural map feature lets users explore neighborhoods with purpose, highlighting public artworks and letting them virtually tag artists, leave reviews, and add photos.

With integrations across platforms like Instagram, Facebook, YouTube, TikTok, and Threads, activity across those networks syncs with Social Strudel. That means your location-tagged selfie in front of a towering phoenix mural doesn’t just live on social media. It can also contribute to your collectible rewards like badges or ticket credits for future events.

How the Mural Map Benefits Visitors

For visitors, mural maps offer more than directional guidance. They invite you into a multimedia experience. Here’s what you can expect as an art-loving wanderer:

Interactive Exploration: See nearby murals on your mobile map and plan a walking route through vibrant neighborhoods.
Learn About the Artist: Tap the mural to view the artist’s bio and links to their work and social media profiles across TikTok, YouTube, and more.
Capture and Collect: Snap a photo on Instagram or Threads and tag the mural location or artist. This automatically syncs to your Social Strudel activity dashboard.
Unlock Rewards: Earn sticker packs, digital badges, or even ticket credits for local street art tours just by engaging.
Leave Your Mark: Drop a history or café note to let others know where to grab a coffee nearby or share your review of the mural’s background story.

Creators: Amplify Visibility and Tell Your Story

If you’re a mural creator, your wall deserves more than passing glances. Social Strudel’s maker tag feature empowers artists to gain visibility in a way never before possible. By tagging your murals and linking your creator profile, every visitor who stops to admire your work turns into a potential follower, patron, or supporter.

With creator profiles tied into platforms like LinkedIn, TikTok, and Facebook, you can build a multi-platform brand presence right on the streets. And thanks to real-time engagement analytics, you can track which piece is drawing more attention or determine what kind of content to post next.

Try These Use Cases as a Creator:

Self-Tag Your Mural: Ensure your Instagram, TikTok, or Snapchat handle appears when someone taps your tagged mural on the map.
Add a Story Note: Share the inspiration behind your mural or record a short video spotlight for your YouTube channel.
Collaborate: Use LinkedIn integrations to find businesses or galleries offering sponsorships or wall spaces.
Get Reviewed: Ask fans to leave encouraging reviews or feedback via Threads and Social Strudel’s native system.
Sell Merchandise: Link interested fans to your online shop through your creator profile connected to Pinterest or Facebook Shop.

Urban Adventure: Scouting Murals Across Cities

Each city has its own visual dialect and urban poetry. From Rio’s favela-focused activist art to the politically sharp murals in Belfast, each wall has a tale. But how do visitors know where to begin?

Social Strudel’s mural maps are curated with local flavor. Many showcase rotating themes like:

“Women in Street Art” tour in San Francisco
“Afrofuturism in Murals” in Chicago
“Eco-Graffiti” hotspots in Amsterdam

For tourists, this serves as a meaningful immersion into local culture. For muralists, it’s a chance to be featured in theme-based campaigns that raise visibility and increase fan engagement.

Image First Culture: Encouraging Photo Sharing with Purpose

Social media thrives on visual content, and there’s no better canvas than a beautifully painted wall. By snapping a shot of your favorite murals and uploading them to your accounts on Instagram, TikTok, or Snapchat with the correct tags, you’re triggering an activity within Social Strudel’s ecosystem.

This results in a meaningful feedback loop:

Creators get more traction and new followers on their linked accounts.
Visitors earn progress points toward rewards via verified uploads.
Brands tied into the ecosystem see authentic UGC linked to local culture and creativity.

The Power of Community: Connect with Artists, Curators, and Fans

Social Strudel doesn’t just enable discovery. It promotes interaction and community building. Mural enthusiasts can comment on murals, collaborate through creator campaigns, and invite others to join curated mural walks or digital scavenger hunts.

For example, during a live art festival, Social Strudel users can activate event-specific badges or participate in collaborative Instagram reels using the content aggregator.

With web integrations from Twitter (now X) to YouTube Shorts, everyone is part of celebrating and promoting live culture in real time.

Fun, Culture, and Freebies

Visitors and creators both benefit through Social Strudel’s tier-based reward system:

Visit five mural tags and get a sticker pack featuring original works from local artists.
Get ten tagged murals with matched photos uploaded to TikTok or Threads and unlock digital fan badges.
Earn ticket credits for future events, guided tours, or mural workshops curated by brands and art collectives.

Boost Local Business and Culture Together

Each mural tells a story—but so does the neighborhood. Social Strudel allows users to tag locations like nearby cafés, vintage shops, or co-working spaces. Tourists can plan their mural scavenger hunt with coffee breaks and lunch stops in mind. Businesses can use this dynamic foot traffic to offer special deals for Social Strudel explorers or partner with creators to boost visibility.

Example Activity Walkthrough

Let’s say you’re in Austin:

You spot a new mural in South Congress.
Open your mural map in Social Strudel.
Take a picture and check in with your creator-tagged mural.
Add a cafe tag for a nearby espresso bar to recommend it to others.
Write a short review about how the mural reflects local wildlife conservation themes.
Share your post to Instagram and LinkedIn with linked artist credits.

Boom—your mural journey now supports local art, connects you with creatives, paws your way toward sticker rewards, and turns your photo into authentic user-generated content.

Tap into the Mural Movement with Social Strudel

Whether you’re an artist painting culture into brick and stone—or a visitor weaving your way through towering beasts, gods, and activists—Social Strudel transforms the passive act of viewing into an interactive journey. From mural tagging to photo scavenger hunts and cultural note-sharing, the platform turns every street into an exhibition and every explorer into a storyteller.

Brands

Looking to expand your ambassador program? Book a demo call and discover how partnering with talented urban creators can scale your reach, increase real-time UGC, and generate authentic engagement.