What Is a Client Lookbook?

A client lookbook is a curated collection of visual content that features your clients sporting your services. For a nail studio, this could mean photos of intricate designs, vibrant polish finishes, or even transformation reels. The content is typically user-generated or co-created, and can be visually shared across:

Instagram feed and stories
TikTok reels
Facebook albums
LinkedIn showcases for beauty entrepreneurs
Snapchat highlights
Pinterest boards
YouTube shorts and lookbook showcases
Twitter/X posts with before-and-after animations
Threads conversational posts
Google Business photo feed

But the real power lies in taking these moments and making them work for your brand. With a platform like Social Strudel, you can turn a simple gallery into revenue-generating, fully-trackable campaigns.

5 Client Lookbook Activities Nail Studios Should Be Using

1. Before and After Photos

Everyone loves a transformation story. A before-and-after image gives viewers instant gratification and tangible results. It showcases not only your nail skills but the entire in-studio experience.

Use Social Strudel to automatically tag these posts to campaigns and match them with creator profiles. Add call-to-actions like “Swipe to see the magic” or “Tap the link to book this design” and instantly drive clicks.

Try turning these into carousel posts or split-screen TikTok reels. The key is to keep the transformation front and center. Include the client’s review or reaction if possible—that’s gold for authenticity.

2. Color Polls

Choosing a nail polish shade should be fun—and interactive. Use Instagram or TikTok to run color polls. Show clients deciding between glam gold and lilac shimmer, then share the final lookbook content after the session.

This turns a regular service into an experience that followers can participate in. Plus, these polls double as market research to reveal what styles, textures, and seasonal shades are about to trend.

Using Social Strudel, you can track poll engagement metrics and even associate specific shades or styles with past or upcoming campaign goals.

3. Care Tip Reels

A big part of nail beauty is longevity. Aftercare tips delivered in video format boost retention and show your dedication to quality. Create reels or short-form video guides with text overlays—think 15-seconds of “Top 3 ways to make your mani last longer”.

Want to go viral? Feature your actual clients giving these tips post-treatment. It adds credibility and reels in both repeat clients and new ones. With Social Strudel, tag these care-tip reels as part of ongoing educational campaigns designed to establish brand authority.

4. Reviews with Photos

Photos speak louder than words. But both combined? They’re unstoppable. Ask your clients to leave a short review and snap a pic of their nails. Use these for Facebook albums, Carousel LinkedIn posts, or testimonial graphics for Instagram feed.

Incorporate emojis, client names, or mini shout-outs to make each review feel personal. Incentivize them through Social Strudel’s built-in reward system. Maybe a five-star reviewer gets a free upgrade or earns VIP booking priority.

5. Referral Campaigns with Lookbook Links

Nothing beats word-of-mouth, especially in the beauty industry. Let clients refer a friend through their own lookbook entries. For every successful referral, you can reward your beauty ambassador with a free design, priority VIP slot, or other exclusive perks.

Social Strudel can automatically generate custom referral links attached to each client’s showcase image. That means when their friends check out their nails on Instagram or TikTok, there’s a seamless path straight to your booking page—with tracking and rewards already set.

Why Client Lookbooks Work: The Psychology Behind It

Social proof is one of the most effective forms of marketing. Everybody wants to buy what others are already enjoying. In fact, studies show nearly 80 percent of consumers trust peer reviews and visual content over brand ads.

Client lookbooks offer that natural authenticity. They feel less like marketing, more like inspiration. Combine that with personalized incentives, and your best brand ambassadors will be doing your outreach for you.

There’s also a powerful sense of belonging tied to being featured. Your clients are not just getting pampered—they’re becoming part of your portfolio. With Social Strudel’s tools, you can automate these features into your post-service process, so no happy customer gets left out.

Rewarding Clients and Creators Through Lookbooks

Acknowledge loyalty and creativity with rewards they’ll love. Here’s a few ways Social Strudel enables you to treat your tribe:

Free Design: Offer a complimentary nail art upgrade for clients who post and tag you consistently
VIP Booking Status: Priority scheduling for clients who refer 2 or more friends through the lookbook program
Product Sampling: Send limited edition polish or nail care items to your top creators
Creator Payouts: Monetize UGC by linking participating clients to your paid ambassador program via Social Strudel’s dashboard

These incentives turn passive followers into brand partners. With simplified dashboards, scheduled post-packages, and built-in campaign tracking, Social Strudel is hands-off for you and exciting for your clients.

Cross-Platform Strategy: How to Share It Everywhere

To get maximum visibility, you need to distribute lookbook content across all relevant platforms. Here’s a quick checklist:

Instagram: Carousel posts, client shoutouts, color polls
Facebook: Reviews with photo albums, referral campaigns, event-based uploading
TikTok: Nail transformation reels, behind-the-scenes service clips
YouTube: Monthly lookbook summaries, Q&A with top beauty creators
Pinterest: Pin seasonal styles to trend forecasting boards
LinkedIn: Showcase growth as a beauty studio brand, celebrate client collaborations
Snapchat: Quick-grab before and after sets, product spotlight loops
Google Business: Upload updated client content to feed search visibility
Twitter/X and Threads: Document campaign milestones and viral posts in real time

Social Strudel does the heavy lifting, pulling your content strategy together in one place and scheduling optimized posts for every channel.

A Lookbook That Works For You

You already deliver beauty transformations every day. Why not let your clients show the world? With the help of Social Strudel, your client lookbook can go from a scattered Google Drive folder to a strategic, growth-driving tool.

Celebrate your work. Elevate your clients. Expand your community.