Today’s beauty customers expect more than product photos and a basic description. They want personalized experiences, verified recommendations, and content that feels social. Whether it’s matching a foundation shade, showcasing a morning-to-evening look, or reviewing their latest favorite product, customers are interacting with cosmetics differently—and Social Strudel makes it all seamless.
Help Shoppers Find Their Perfect Match
Foundations. Concealers. Lipsticks. The success of these products depends on whether your customer finds their perfect shade. Social Strudel enables brands to easily source and deliver engaging shade match photo carousels from real customers and creators across platforms like Instagram, TikTok, Pinterest, and Snapchat.
Creators can upload images showcasing before-and-after shots, explain their undertones, or show the product in different lighting. With Social Strudel, this content is centralized for your marketing and ecommerce teams to plug directly into PDPs, landing pages, and social campaigns.
Routine Paths that Drive ROI
Social Strudel lets brands curate user-generated routines showing how products work together. From “day to night” transformations to ingredient spotlights, creators can build reels, Stories, and TikToks that get shared and saved. These engaging visuals become content gold mines for your paid and organic social strategy.
Imagine a creator building a video using your toner, serum, primer, and foundation—each labeled, tagged, and shoppable. You can automatically distribute that routine path across Facebook, Twitter, and YouTube using Social Strudel, while tracking conversions via link embeds or QR codes.
Build a Creator Community with Content and Rewards
Cosmetic brands succeed when their best customers become their best creators. Social Strudel’s reward layer gamifies content creation. Encourage customers to:
- Post a “shade match” photo to earn store credit
- Create a morning-to-night reel for a free product bundle
- Publish an ingredient explainer video for access to an exclusive creator kit
These campaigns create momentum, while reducing your CAC (customer acquisition cost). Invite friends? Get rewarded. Share a review? Reap the benefits. With one dashboard, Social Strudel integrates these activities with your Shopify store and campaign tracking tools.
Integrated Across Every Major Platform
From product discovery on TikTok to community engagement on Facebook, Social Strudel helps brands connect with users wherever they scroll. Our platform synchronizes with:
- TikTok
- Snapchat
- YouTube
- X (formerly Twitter)
Track creator campaigns, spot new brand advocates, and distribute content—all from one streamlined backend designed for ecommerce.
Letting Customers Create Content That Converts
Social Strudel gives your brand the tools to scale beauty content without agency partners or massive ad budgets. Whether it’s a review showcasing lasting power, a friend invite that sparks social buzz, or a visual story of how your bestsellers perform in real life, you get more ROI from every post—with built-in creator incentives to keep it going.
Ready to Activate Your Shade Match Strategy?
Join brands already using Social Strudel to fuel their UGC engine and grow conversions by 3x with beauty content that sells. Start a campaign tailored to “shade match + skincare routine” today and reward your community for showing off their glow.
Book your personalized demo and see why the future of ecommerce is social, collaborative, and creator-powered.
