In today’s fast-moving ecommerce landscape, standing out as a doorbell camera brand requires more than just top-tier tech. It takes trust, storytelling, and a compelling reason for customers to share their experience on your behalf. Enter the Porch Peace Series, a customer-first content campaign that transforms ordinary interactions into meaningful moments.
Whether your product is catching a neighbor’s high-five, highlighting neighborhood safety, or catching a dog doing something hilarious, your brand has a front-row seat to life. And that’s exactly where Social Strudel comes in — helping you capture and amplify these moments through creators and customers that fans actually trust.
Reimagining Home Security Marketing Through Creators and Customers
As more families turn to smart devices for peace of mind, the conversation around privacy, control, and safety is more relevant than ever. That makes doorbell cameras uniquely positioned to spark authentic community dialogue. Video doorbell interactions are more than security footage. They’re a living narrative of connection, neighborhood quirks, package rescues, and surprise visits.
The Porch Peace Series empowers both customers and creators to contribute to the story — tapping into the power of social proof.
Use cases like:
- Funny or heartwarming clip shares
- Privacy tips and best practices
- Customized zone mapping walkthroughs
- Honest product reviews
- ‘Get a friend on board’ referral invites
Turn everyday moments into micro-campaigns that build loyalty, drive customer acquisition, and reach new audiences on TikTok, Instagram, Facebook, and beyond.
Why UGC is a Game Changer for Doorbell Camera Brands
User-generated content (UGC) is more than a trend — it is today’s most powerful path to brand authenticity. According to Nielsen, over 92 percent of consumers trust organic, user-driven content more than traditional ads. For doorbell cameras, which revolve around trust and home safety, that stat holds even more weight.
By enabling people to naturally share their interactions and feedback through a campaign like the Porch Peace Series, you create a loop of advocacy that does your marketing for you.
Here’s how it works:
- Customers record or discover meaningful clips — This can be anything from a toddler’s first steps caught on camera to a helpful delivery driver leaving a note.
- Your brand sets up campaign prompts — Ask participants to share how they set up camera zones, manage privacy settings, or talk to visitors through audio features.
- Creators amplify moments — Video creators and influencers join in too, show casing unique use cases and even running ‘day in the life’ style tutorials focused on doorbell camera features.
Unlock Ongoing Engagement with Smart Rewards
Incentivizing participation keeps the campaign momentum going while showing appreciation to your biggest advocates. Social Strudel’s reward mechanics make it easy to set up automatic thank-you gifts tied to specific activity.
Offer items like:
- Free Mount Kits for sharing footage that hits high engagement
- Credits toward Subscriptions for inviting friends who set up their own devices
- Loyalty Badges for reviewing privacy features or sharing usage tips on community threads
Customers love feeling seen. Through Social Strudel’s built-in tracking dashboard, you can measure impact while distributing rewards with zero friction.
Run Campaigns Across 10 Major Platforms with Ease
Your potential audience is everywhere — and with Social Strudel, your content will be too. Our platform makes it seamless to optimize campaigns across:
- TikTok
- YouTube
- Snapchat
- Discord
- Twitch
You can build influencer workflows for a TikTok creator, track friend-invite impact from Reddit communities, and showcase zone mapping tutorials on YouTube — all through one collaborative hub.
Build a Trusted Brand with Peers, Not Promos
For doorbell camera customers, what matters most is reliability, simplicity, and care. They don’t need celebrity endorsements. They want to hear from other folks facing curious mailmen and surprise drop-ins.
Social Strudel makes that real and repeatable. Easily create a ‘Porch Peace’ campaign microsite. Automate content prompts by integrating with your app. Let users upload footage directly from device logs, filter by zip code or event type, and seed wins throughout your onboarding newsletter.
Our platform takes care of discovery, briefing, publishing, tracking, rewarding, and reporting. You focus on what matters — building better experiences with your customers.
Porch Peace Series Campaign Ideas to Get You Started
Need inspiration for early campaign prompts? Try one of these on-brand engagement ideas using Social Strudel:
- The Welcome Wag — Ask customers to submit clips of pets reacting to visitors. Reward with a digital Pet Protector Badge.
- Delivery MVP — Customers share clips of heroic delivery moments. Top entries voted by the community earn free mount accessories.
- Privacy Pro Tutor — Invite tech-savvy users to create short tutorials on setting up privacy boundaries, audio zones, or motion sensitivity.
- Your First Night — Encourage creators to film and review their first 24 hours using the camera. Offer subscription credits for top views.
- Invite a Neighbor — Launch a referral chain where customers submit stories about how a friend or neighbor joined the app, and how it improved their sense of local safety.
Every entry builds connection. Every participant becomes part of the narrative. Porch Peace is more than a content idea. It’s a value-led approach to building safer communities by empowering everyday storytellers.
Start Building Your Porch Peace Series With Social Strudel
Whether you’re a digital marketer at a fast-scaling security tech company, or a community manager for a smart home ecommerce brand, the time to lean into customer storytelling is now.
Brands:
Looking to expand your ambassador program? Book a demo call and discover how to collaborate with talented creators and longtime customers who can tell your story with clarity and care.
Creators:
Ready to become a trusted voice for leading smart home and security brands? Sign up here to start your journey as a creator sharing real-life connection moments that make homes smarter and hearts warmer.
